HYDRATE VERSUS MOISTURISE
Both aim to increase the skin’s hydration – but they do so in different ways.
Moisturising: To help the skin’s lipid barrier function as a protective layer and for it to be effective in preventing transepidermal water loss (TEWL), we use a moisturiser. We use vegetable oils as moisturising ingredients. By creating an occlusive film on the skin, they help replenish the skin lipids, reinforcing the lipid barrier and making the skin feel smoother and softer.
Hydrating: To help replenish the water content in the skin’s outermost layer. We use ingredients called humectants. They work by actively attracting more water to the skin and helping retain it within the skin to improve overall hydration levels.
If you have very dry or mature skin, using moisturisers only may not be enough, because your skin’s water content is already depleted. You need to hydrate the skin in addition to moisturising it, which is why we recommend Rejuvenate as it contains both moisturising and hydrating ingredients. Hyaluronic Acid and Organic Vegetable Glycerin have active water-binding and water-attracting properties which help increase the skin’s overall hydration levels beyond what is possible with a regular moisturiser.